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Earth Day 2017: The rise of smart sustainability

By: Tony Campos, Director, ESG Product Management

On Earth Day 2017, we at FTSE Russell are increasingly finding that investors are treating ESG as an economic, as well as an ethical, imperative; and they are putting their money where their mouths are. The investment industry’s approach to ESG continues to grow in sophistication, combining the two rising investment trends of smart beta index adoption and ESG investing. We see this as a key development in ESG investing, which we’re calling “Smart Sustainability.”